Embedded Product Design for SaaS Startups
I'm Sean Khoo, a Product Designer in Melbourne specializing in MVP launches, design systems, and onboarding optimization for pre-seed and seed founders.
I help you ship products faster without the overhead of hiring a full-time designer.
Melbourne-based. Available for global projects.
How We Work Together
Choose the engagement that matches where you are in your journey.
Core Embedded PartnershipAn ongoing partnership where I work embedded in your team, handling both new feature design (0→1) and optimisation work. I integrate into your workflow, contribute strategically to product decisions, and execute design work at startup speed.Design SprintA focused engagement to design your MVP from scratch OR solve one specific design problem. You get senior-level design thinking and execution without ongoing commitment.MVP DesignEverything you need to go from idea to investor-ready product. Competitive analysis, user flows, high-fidelity UI design (10-15 core screens), design system foundation, and engineering handoff.
Featured Projects
Endorsed by
Julia Keily-Scallan
Chief Magic Maker at Magic Child Care & EOC
Sean worked on my project - Educators on Call. He has extensive knowledge around design and was great at breaking down concepts for me as a non-tech founder. He is easy going and kind natured, task focused and proactive. He responded promptly to all of my enquiries; I would work with him again any time.
Laura Chapell
Founder of Youthority & Kon-X
Sean is the Product Manager and Designer for my app, Kon-X. He is absolutely an expert at what he does. Sean took the early wireframes I started with and significantly improved them, refining the user flow and making the experience more intuitive and easier to understand. He consistently brings thoughtful ideas and design suggestions that genuinely strengthen the product, often spotting opportunities I hadn’t seen yet. Sean works quickly and reliably. Tasks are turned around fast, and when questions or issues have come up, he’s listened carefully and addressed them straight away. More importantly, he’s focused on finding solutions that prevent the same problems from happening again. As a non-technical solo founder, having someone I can trust in this part of the build is invaluable. Sean has made the entire process feel smoother and far less stressful, and his communication is always clear and efficient. I’m genuinely excited to continue working with him as Kon-X moves into its next stages and highly recommend him.
Ryan Clarke
Founder of GymGoer
I would highly recommend Sean. I’ve been working with him closely on GymGoer, and he’s been outstanding; reliable, fast, and genuinely invested in building a great product. His communication is clear, he delivers on time, and he’s solved a lot of complex issues for us. If you’re looking for someone strong on the tech side, Sean is definitely someone worth speaking with.
David Leo
Pixels
Sean picks things up faster than anyone I’ve worked with. You’d explain a complex design challenge once, and he’d already be three steps ahead, thinking through edge cases and user flows. What really stuck with me was his tenacity. When projects got messy (and they always do), Sean never bailed. He’d roll up his sleeves and push through with this kind of quiet determination that inspired the rest of us.
Preston Tan-Kang
Techne HQ
I’ve worked with Sean for about a year at Techne HQ, and he’s one of the strongest product designers I’ve collaborated with. A true Figma expert with exceptional systems-thinking and product & design architecture skills. He also switches between designer and product manager, bringing the best of both worlds communicating to clients and leading the development team ensuring the overarching vision is carried out. He has also improved the workflow for many internal systems, elevating the efficiency within Techne HQ. Sean is diligent, reliable, and his personality genuinely lifts team morale. He’s an asset to any product team. I’ve worked with Sean for about a year at Techne HQ, and he’s one of the strongest product designers I’ve collaborated with. A true Figma expert with exceptional systems-thinking and product & design architecture skills. He also switches between designer and product manager, bringing the best of both worlds communicating to clients and leading the development team ensuring the overarching vision is carried out. He has also improved the workflow for many internal systems, elevating the efficiency within Techne HQ. Sean is diligent, reliable, and his personality genuinely lifts team morale. He’s an asset to any product team.
Quiana Sison
KPMG
Sean has a great eye for design and has strong foundations about design principles while keeping up with new trends
Jun Zhu
Stormrake
I had the pleasure of working with Sean in the CISSA product team, where he served as my team lead. Sean is highly skilled in UX research and interface development, combining strong design expertise with solid engineering capabilities to bring products to life. During his tenure as CISSA’s Product Department Director, he demonstrated great leadership, successfully delivering impactful events and workshops for product design students. His ability to guide teams, foster collaboration, and execute innovative initiatives makes him an outstanding leader and a valuable asset to any organization.
Got questions?
I’m always excited to collaborate on innovative and exciting projects!
weikaikhoo@gmail.com
Got questions?
I’m always excited to collaborate on innovative and exciting projects!
weikaikhoo@gmail.com
Got questions?
I’m always excited to collaborate on innovative and exciting projects!
weikaikhoo@gmail.com