A casual pass marketplace that connects travellers and flexible fitness enthusiasts to quality gyms nearby—without contracts, commitments, or signing hassles.
TEAM
Cross-functional team with development
partner Techne HQ
This case study showcases design work created during my role as Product Designer and PM at Techne R&D. Copyright and intellectual property belongs to the founder, Ryan Clarke. All work shown is for portfolio purposes to demonstrate design capabilities.
Problem Statement
Travellers and casual gym-goers faced friction when searching for temporary gym access. Gym chains operate on long-term memberships; independent gyms lack digital discovery. Users wanted flexibility; gyms had unused capacity. Both sides were underserved.
CHALLENGE: The "Gym Contract" Friction
OPPORTUNITY: One App, Infinite Gyms
We built a two-sided platform:
For Users: Instant discovery → One-tap booking → Seamless check-in.
For Gyms: Passive customer acquisition + Revenue from unused capacity.
The core insight? Users didn't need more "gym options"—they needed effortless access to the right gym at the right time.
Incentivised Referrals
We integrated a referral system that rewards users for bringing friends. This creates organic growth loops and transforms casual users into brand advocates.
Transparent Gym Ratings
A peer-review system lets users rate gyms and facilities, building trust and helping future users make informed decisions.
Design Principles That Guided This Work
Throughout the design process, I prioritised three core principles:
Frictionless for Users: Every interaction had to reduce steps, not add them.
Viable for Gyms: Features had to be simple enough for gym staff to manage without training.
Scalable Architecture: The design system needed to accommodate future gym types and payment models.
