A casual pass marketplace that connects travellers and flexible fitness enthusiasts to quality gyms nearby—without contracts, commitments, or signing hassles.
This case study showcases design work created during my role as Product Designer and PM at Techne R&D. Copyright and intellectual property belongs to the founder, Ryan Clarke. All work shown is for portfolio purposes to demonstrate design capabilities.
Problem Statement
Travellers and casual gym-goers faced friction when searching for temporary gym access. Gym chains operate on long-term memberships; independent gyms lack digital discovery. Users wanted flexibility; gyms had unused capacity. Both sides were underserved.
CHALLENGE: The "Gym Contract" Friction
OPPORTUNITY: One App, Infinite Gyms
We built a two-sided platform:
For Users: Instant discovery → One-tap booking → Seamless check-in.
For Gyms: Passive customer acquisition + Revenue from unused capacity.
The core insight? Users didn't need more "gym options"—they needed effortless access to the right gym at the right time.
Incentivised Referrals
We integrated a referral system that rewards users for bringing friends. This creates organic growth loops and transforms casual users into brand advocates.
Transparent Gym Ratings
A peer-review system lets users rate gyms and facilities, building trust and helping future users make informed decisions.
Impact by Numbers
Design Principles That Guided This Work
Throughout the design process, I prioritised three core principles:
Frictionless for Users: Every interaction had to reduce steps, not add them.
Viable for Gyms: Features had to be simple enough for gym staff to manage without training.
Scalable Architecture: The design system needed to accommodate future gym types and payment models.
